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Learn about their interests and preferences by tracking and analyzing their engagement data.For example, review email clicks or webinar registrations to discover the interests of different membership segments.Get up to speed with these 10 essential questions to consider before you ask your customers anything: 1. Knowing who they are and what they want, particularly from you, can lead to more effective marketing, increased brand loyalty and the holy grail -- more sales.
Note: If you want to see usage history for a different bill cycle, tap or click on the Date dropdown in the top right corner of the page, and select the bill cycle you want.Decide upon a data integrity metric—a percentage of records with accurate and complete (enough) data. For example, a record is complete if it contains a name, valid mailing and email addresses, firm, specialty or position, and the year the member entered the profession.Run data integrity reports regularly and share your progress with colleagues.The more data you have, the more data you must keep clean, update regularly, and migrate to a new AMS when the time comes.
Review your forms to make sure you’re not requesting needless data.A Data Collection Plan is a well thought out approach to collecting both baseline data as well as data that can provide clues to root cause.